Performance Rescue
DrugFree Wilco
The Challenge
DrugFree Wilco had a website, but it was a classic case of “too many cooks in the kitchen.” Built by a well-meaning person using a generic page builder and dozens of conflicting plugins, the site was:
- Critically Slow: Loading times were driving away mobile users.
- Hard to Manage: The backend was a maze of settings that made simple updates impossible.
- Technically Fragile: Plugin bloat created security vulnerabilities and frequent “breaks.”
The Solution
I stripped away the heavy page builders and external dependencies. I built a bespoke WordPress theme specifically for their content needs.
Advanced Custom Fields: Instead of a complex page builder, I created simple, custom-coded fields so a user could update content without breaking the layout.
Performance First: By writing clean, semantic code, I reduced the site’s “weight” significantly.
"Adrian did a phenomenal job... he went above and far beyond my expectations."